Core Product Concept and
Experience
Ocjoy is an all-in-one at-home oral care device designed to combine brushing, water flossing, and air polishing in one system. Inspired by the principles of professional Guided Biofilm Therapy (GBT), it is designed to help users clean tooth surfaces, along the gumline, and hard-to-reach areas more efficiently as part of their daily oral care routine.
Air polishing uses a controlled stream of air, water, and fine polishing powder to help remove plaque/biofilm and certain extrinsic surface stains from teeth. The technology is inspired by professional dental air-polishing systems but has been adapted by Ocjoy for convenient at-home oral care.
Ocjoy’s air-polishing system is specifically designed for at-home use, with controlled powder, water, and air delivery as well as built-in pressure protection. Product safety and performance are being evaluated and validated as part of our development and testing process. We will share supporting test results and applicable certifications as they become available. Ocjoy should always be used according to the instructions provided.
A toothbrush primarily relies on mechanical brushing to clean accessible tooth surfaces. Ocjoy combines brushing with water flossing and air polishing, allowing it to address both tooth surfaces and areas that can be difficult to reach with brushing alone, such as interdental spaces and areas along the gumline. It is designed as a more comprehensive daily oral care system rather than simply another electric toothbrush.
A conventional water flosser primarily uses a pressurized stream of water to flush debris from between teeth and around the gumline. Ocjoy goes further by integrating brushing, water flossing, and air polishing. The air-polishing function uses a controlled combination of air, water, and fine powder to help disrupt biofilm and remove certain surface stains.
Ocjoy is designed to make cleaning around orthodontic appliances easier, including areas around brackets, wires, and other places that can be difficult to reach with a regular toothbrush. If you wear removable clear aligners, remove them before cleaning your teeth unless otherwise instructed. If you have specific orthodontic or dental conditions, consult your dentist or orthodontist before use.
Ocjoy is designed with user comfort in mind. Users with sensitive gums should begin with the gentlest available setting and avoid directing or pressing the nozzle against soft tissue. Temporary sensitivity may vary from person to person. If you experience persistent pain, significant bleeding, swelling, or other unusual discomfort, stop using the device and consult a dental professional.
Ocjoy is designed to fit into a regular home oral care routine. Recommended frequency, operating mode, and session duration should follow the final user instructions for each function. Different functions may have different recommended frequencies, so users should not assume that every function needs to be used every time they brush.
No home oral care device can guarantee complete removal of all plaque in every user. Ocjoy is designed to help disrupt and remove plaque/biofilm from tooth surfaces, interdental spaces, and areas along the gumline. Results depend on factors such as technique, oral anatomy, frequency of use, and existing dental conditions. Regular dental examinations and professional cleaning are still recommended.
Ocjoy’s air-polishing function is designed to help remove certain extrinsic surface stains, including stains associated with coffee, tea, and tobacco. It uses a controlled stream of air, water, and fine polishing powder to gently clean the tooth surface. It is intended for surface stains and does not bleach or change the natural internal color of the teeth. Results will vary depending on the type and severity of staining.
Ocjoy mitigates this risk through a combination of structural safeguards, pressure protection, and usage guidance. The nozzle uses an anti-sealing design to help prevent sustained pressure from building up if it is accidentally placed too close to or pressed against the gums or other soft tissues. The device also incorporates overpressure protection. If abnormal pressure is detected, powder, water, and air output will stop, while pressure can be released through the nozzle and a separate pressure-relief outlet. Users must follow the instructions, avoid pressing the nozzle against oral tissue, and never direct it toward wounds or soft tissue. If pain, bleeding, swelling, or significant discomfort occurs, discontinue use and seek appropriate medical or dental advice.
Ocjoy is designed for convenient home use with straightforward controls and guided operating modes. Once the appropriate mode is selected, users can follow the recommended cleaning sequence in the user guide. Detailed instructions and usage guidance will also be provided to help first-time users become familiar with the device.
Because Ocjoy uses air, water, and mechanical components, some operating sound is normal, especially while the air-polishing function is running. Noise performance is being optimized during product development. Final measured noise specifications will be published once production validation is complete.
Kickstarter
Crowdfunding
Kickstarter allows us to introduce Ocjoy through a pre-order model, connect directly with early adopters, gather valuable user feedback, and scale manufacturing based on real demand. It also enables early supporters to access special launch pricing and campaign-exclusive benefits before the product enters regular retail channels.
Kickstarter supporters will receive some of our best launch pricing compared with the planned future retail price. Customers who place a deposit can secure the maximum eligible campaign discount along with additional deposit-holder benefits. Final pricing and savings will be clearly displayed when the campaign launches.
By placing a deposit, you can lock in access to our lowest eligible launch pricing and additional campaign benefits. If you decide not to proceed with your purchase, the deposit can be refunded according to the applicable deposit terms. If you complete your purchase, the deposit can be applied toward eligible shipping and tax costs. Full terms will be provided before checkout.
Mass Production, Delivery,
and Logistics
Ocjoy is currently progressing through product development, engineering validation, testing, and manufacturing preparation. We are continuing to optimize performance, reliability, safety, and the user experience before mass production. Production and testing updates will be shared with backers as we move toward shipment.
The package will include the Ocjoy main device and the accessories and consumables required to get started, including the relevant cleaning attachments/nozzles and an initial supply of air-polishing powder. The final accessory list and quantities will be confirmed on the Kickstarter campaign page before shipping.
Our estimated shipping schedule will be announced and maintained on the Kickstarter campaign page. As with any new hardware product, the timeline may be affected by final validation, certification, mass production, and international logistics. We will provide backers with regular production and shipping updates.
We plan to offer worldwide shipping, subject to local regulations, carrier availability, and any restrictions applicable to specific destinations. Final supported destinations will be displayed during checkout.
Our planned worldwide shipping fee is US$10. For orders shipped to the United States and European Union, no additional import duties are expected to be charged to customers under our planned fulfillment arrangement. For other countries and regions, customs duties, VAT, or other taxes may apply according to local laws and regulations and may be the customer’s responsibility.
Consumable Supplies and
Household Sharing
Actual consumption depends on usage frequency, selected mode, and session duration. Based on our current usage estimate, approximately 200 g of powder can support around one month of use when the applicable function is used twice per day. Final consumption guidance will be provided with the production version of the product.
Replacement air-polishing powder, nozzles, and other compatible consumables will be available through our official DTC website. We also plan to make them available through major e-commerce platforms such as Amazon, depending on the market.
The main Ocjoy device can be shared within a household when used according to our hygiene instructions, but personal components that come into contact with the mouth should not be shared. Each family member should use their own designated nozzle or other applicable personal attachment, and these components should be cleaned and stored properly after use.
Ocjoy’s polishing powder is being developed specifically for oral-care use, with the final formulation, ingredient information, and safety documentation to be provided with the production product. Small incidental exposure may occur during normal use, but the powder is not intended to be deliberately swallowed. Users should follow all instructions and avoid excessive ingestion. Anyone with known ingredient allergies or specific medical concerns should review the final ingredient list and consult an appropriate healthcare professional before use.
Our goal is to keep replacement consumables affordable for everyday use. Based on current estimates, approximately 200 g of powder can last around one month with twice-daily use. The current estimated powder cost is approximately RMB 0.3 per gram, although final retail pricing will depend on packaging, distribution, market, taxes, and other costs. The current planned shelf life is approximately one year, subject to final product validation and labeling.
Maintenance and
After-sales Service
Our goal is to keep replacement consumables affordable for everyday use. Based on current estimates, approximately 200 g of powder can last around one month with twice-daily use. The current estimated powder cost is approximately RMB 0.3 per gram, although final retail pricing will depend on packaging, distribution, market, taxes, and other costs. The current planned shelf life is approximately one year, subject to final product validation and labeling.
Ocjoy is designed to make routine maintenance straightforward. After use, users should rinse and clean the relevant removable components according to the user manual, empty or maintain reservoirs where required, and allow components to dry appropriately. Periodic deeper cleaning may also be recommended to help maintain hygiene and performance. Detailed maintenance instructions will be included with the device.
Ocjoy is designed for use in a bathroom environment, but the final waterproof rating and corresponding usage restrictions will be confirmed after product validation and certification. Users should follow the final user manual and should not immerse the device or expose charging/electrical components to water unless the product instructions specifically state that this is permitted.
The final power configuration and battery specifications will be confirmed for the production version. Detailed information on charging, cordless operation, charging time, and expected battery life will be published before shipment. Users should follow the supplied charging and electrical safety instructions.
We offer a 14-day return and exchange policy, subject to the applicable terms and conditions. If the product has a confirmed quality issue, Ocjoy will cover the associated return/exchange costs, including shipping. For non-quality-related returns, the customer is responsible for applicable costs, including a US$10 return shipping fee and, if the powder chamber has been used, a US$20 usage fee. Kickstarter customers worldwide will receive a 2-year warranty. We plan to provide local repair support in the United States (California and Kentucky), the European Union (Germany), and the United Kingdom. Products may be returned to these service locations for repair or replacement. Customers in other countries may need to send the product to China for repair or replacement, subject to the final warranty and service terms.
